Say Hello to our New Head of Strategy

News -

We’re thrilled to share the exciting news that Matty Balnaves has joined Agent as our new head of strategy. Matty comes to us with a wealth of experience, having spent 15 years in leadership roles at Hilti, a multinational software services business for the construction industry.

His leadership skills, coupled with a proven track record in strategic marketing, make him the perfect addition to our team as we embark on a new phase of growth. Matty is not only passionate about strategic marketing but is also deeply involved in creative and sustainability industries. He serves as a co-opted trustee of the Everyman and Playhouse Theatres in Liverpool, is a co-founder of an eco-enterprise in Cambodia, and is a member of the vocL leadership programme.

Agent, with studios in Manchester and Liverpool, has doubled in size over the last 5 years, thanks to new business wins and strengthened client relationships. As we continue this trajectory of growth, Matty joins our expanding senior leadership team to contribute to the development of our substantial strategy offerings.

Matty shared his excitement about joining the team:

“Sometimes a partnership feels just right – that’s how I feel about joining Agent. The talent in this agency is outstanding. Everyone has a shared purpose to create good work – honest, results-driven, and strategically sound, always with a lovely side order of kindness and humour!”

Our CEO, Paul, on Matty joining Agent:

“We are thrilled to welcome Matty to the Agent family. He brings superb experience and is just a perfect fit for our team. His impressive track record and combined expertise will be invaluable in enhancing our client service while supporting us to develop and enhance our strategic consultancy offerings. We are confident that Matty will play a pivotal role in driving our position as a leading integrated northern agency.”

With our recent investments in people, we are reinforcing our commitment to conducting ethical and purpose-driven business. Currently working towards B Corp status, we remain dedicated to delivering exceptional, integrated services to organisations actively working toward making a positive social, environmental, and economic impact.

Join us in extending a warm welcome to Matty as we look forward to achieving new milestones and ‘making good work’ together!

Related articles you may like.

When is the right time for a rebrand? 5 things you need to know…

Nothing captures an audiences’ attention quite like a rebrand. Creative Lead, Michael Cottage, (Mick) and Graphic Designer, Adam Peel, are the brains behind recent rebrands...

Making good work: the power of shared values in partnerships

Our latest collaboration with Open Media is a great example of how Agent goes beyond the ordinary client-agency dynamic. This recent rebrand, web launch...

From Strategy to Reality: How we achieved Open Media’s rebrand.

Bringing brands to life in engaging, sustainable, and responsible ways sits at the heart of everything that Open Media does.

There’s no place like out of home: Unveiling our rebrand of Open Media

We’re thrilled to finally be able to share our rebrand of Open Media.

Navigating the social media landscape: A guide

From rebrands and awareness campaigns, to meaningful partnerships and community engagement – 2023 was one to remember.

2023 – A year of making good work

From rebrands and awareness campaigns, to meaningful partnerships and community engagement – 2023 was one to remember.