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Ordinary people, extraordinary times: celebrating our everyday heroes

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War Graves - Who could you have been?

For the past few months, we’ve been working closely with our client, Commonwealth War Graves Commission (CWGC), on the design and delivery of its second annual flagship campaign, War Graves Week.

Taking place from 21st-28th May, the theme for this year’s event was ‘Ordinary People, Extraordinary Times’ and posed the question, ‘who could you have been?’. The week explored the stories of everyday men and women who, through their actions and work, truly did the extraordinary.

To help bring this year’s theme to life, we supported the CWGC team with the production and launch of its second annual campaign, following a successful tender process earlier this year.

We developed an ambitious integrated campaign to increase brand recognition and promote the national awareness week. As part of the launch, our digital and creative teams developed an interactive experience for the CWGC website, which highlights and commemorates the ordinary people in the extraordinary times of the World Wars.

The experience connects jobs and roles in the past to their modern-day counterparts, focusing on five key industry sectors: communications, engineering, healthcare, logistics and transport.

It has been a start to finish project, involving all our teams, from communications and PR support, to event planning and project management of the national campaign. As well as the interactive experience, which is now live on the CWGC website, our creative team was responsible for all design work, including incredible event artwork, social media assets and photography.

Our Head of Strategy, Daniel Byrne, said:

“We’ve loved working on this project and were delighted that CWGC chose to work with us. War Graves Week allows us to look back at the sacrifices made by people from all walks of life and from all around the globe during the two World Wars; it shows some of the best of global Britain and there are inspiring stories from a diverse group of ordinary people who found themselves in extraordinary times.

“We’ve created an online experience bringing the stories of some of these people to life. We worked with a fantastic team of historians at CWGC to find the stories and source material to use. Our creative team then looked at how to build a visual language to this, using a mix of illustration and original photography. Our digital team brought this together into an incredible online experience.”

So far, we’ve seen some brilliant results from a brand awareness perspective, with War Graves Week picking up significant media coverage across the country in the days leading up to the launch and continuing throughout the week.

Learn more about the week and see our work in action, here.

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