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Navigating the social media landscape: A guide

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The digital landscape is ever shifting, and for businesses in complex sectors, staying ahead of the curve can feel like dodging meteors blindfolded.

Before we dive in, let me introduce myself: I’m Lauryn, a communications consultant with a background in social media management across a range of different industries. So, trust me when I say I’ve seen it all – and I’m here to equip you with the tools you need to thrive.

The constant churn

New platforms, new rules – TikTok’s swift growth, and the drastic changes Facebook and Twitter have seen, show how quickly the game changes. Adapting your content strategy to emerging platforms and algorithm fluctuations is crucial.

Gone are the days of generic, one-size-fits-all posts. Users crave authenticity, depth, and value. Storytelling, community building and thought leadership are key to unlocking audience engagement.

In 2024, transparency takes centre stage. From ESG commitments to supply chain ethics, stakeholders demand transparency in communications. Social media offers the perfect platform to showcase your values and build trust within your business community.

Tailoring your approach

Ensuring your business has a well thought out social media strategy is crucial. Here’s a few examples of different sectors, and how best to approach forming a social media plan:

Clean Growth & Infrastructure
Showcase your cutting-edge solutions, highlight strides in sustainability and engage with environmentally conscious communities. Leverage platforms like LinkedIn for industry networking and collaboration, and Twitter/X for sharing and reading news.

We utilised this approach for our client, Net Zero North West, which led to significant growth on LinkedIn:

Organic impressions: 270K, 769% increase vs previous year
Organic engagements: 14K, 713% increase vs previous year
Organic follower growth: + 1,596, 31.2% increase vs previous year

March 2023 – September 2023

Trade Bodies & Member Organisations
Build community, champion shared values, and amplify member voices. Facebook groups can be valuable tools for engagement, whilst Instagram and TikTok can be powerful platforms for purpose-driven storytelling.

Important things to remember before you begin your social media journey:
-Tailor your content to each platform’s unique audiences and formats. A viral TikTok dance might not resonate with infrastructure engineers, but an informative LinkedIn post about innovations in the sector could be gold.
-Metrics matter – track your analytics, analyse what works, and refine your strategy. Don’t be afraid to experiment or adapt.
-Authenticity is the antidote to the algorithm. Be genuine about your mission – your audience will connect with your human story.

Partner with Agent

As the social media landscape shifts, navigating it alone can be daunting. At Agent, we’re your expert guides, creating social media strategies that resonate with your target audiences, amplify your brand’s voice, and achieve your business goals.

Get in touch today!

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