Mental Health Awareness Week 2022

Thoughts -

This week is Mental Health Awareness Week. A week where charities, governments and organisations battle the stigma surrounding mental health and as a nation we’re encouraged to initiate more conversations about our wellbeing.

In the UK, mental health conditions will affect 1 in 4 people during their lifetimes, or in other words, 25% of the population.

Over the last 16 years, we’ve been lucky enough to collaborate with on some inspiring campaigns and projects that aim to shine light, lead conversation, and break the stigma around mental health.

To mark the occasion, we’re sharing a few of the powerful campaigns we’ve been proud to be part of over the years.

James’ Place.

James’ Place save the lives of men in suicidal crisis. The charity was set up by Clare Millford Haven and Nick Wentworth-Stanley in 2008 after the death of their 21-year-old son, James.

We’ve been privileged to work with James’ Place to help the profile of their cause and the work that they do. Creating the videography for a moving interview series, our Creative team captured the stories of men who have suffered with poor mental health and followed the journey they took to ask for help.

The interviews focused on a selection of men from all different backgrounds, lifestyles, and ages, who all shared the commonality of battling with their mental health to the point of considering suicide. All the interviewed men took the step of seeking help from James’ Place and have since transformed their lives through the charity’s support.

To further shout about the cause, we ran an outreach campaign for the Liverpool and London based charity, again with the aim to raise the profile of James’ Place. To achieve this, we created a number of social media assets to spread their name and message far and wide.

You can learn more about what James’ Place do here.

Merseyside Youth Association.

Merseyside Youth Association (MYA) provides innovation, practical and positive support to children and young people across the region through a wide range of early intervention, prevention projects and workforce developments.

We worked with MYA earlier in 2022 for their ‘Conference’ event, an occasion to celebrate the achievements of their life-changing Talent Match Plus Programme which aims to move people suffering with mental health, disability and other debilitating issues into work. We headed all the creative elements for the event; from the videography and photography and the brochure and banner design to the filming of a positive case study to demonstrate the incredible work they do.

Check out the video highlights from the event.

The Anthony Walker Foundation.

Research into the link between hate crimes and mental health has found the more someone feels targeted by racist actions and behaviours, the greater the damage to their mental health – this includes increased likelihood of developing chronic depression, anxiety, and psychological distress.

We’re incredibly proud to have worked with the Anthony Walker Foundation to create Speak Out! Stop Hate. Working with our sister company, Agent Academy, we created an innovate digital reporting tool and accompanying integrated campaign to encourage people across the Merseyside region to speak out against hate crime, supporting the charity’s mission to tackle racism and hate-fuelled behaviour, head on.

The digital tool and out of home advertising, digital marketing and PR campaign aimed to support more victims and witnesses of these attacks.

You can check out the full campaign here.

Sport England.

Sport England’s vision is to transform lives and communities through sport and physical activity, driven by their Uniting the Movement strategy.

Sport and physical activity have a huge role to play in improving the physical and mental health of the nation, reconnecting communities, and rebuilding a stronger society for all.

We created a film to accompany the release of the organisation’s 2022-2025 implementation plan, outlining their ambitions of how they will achieve their impactful strategy in the next three years.

Through film, we showcased how a united approach to tackling inequalities is the best way to have a positive impact in the communities we are trying to empower. Uniting the Movement holds tackling inequalities at its heart, as it believes every person should have an equal chance to benefit from living an active life.

Check out the full strategy on their website.


Sustrans bring people together to create places with clean air and green spaces where friends and facilities are just a short walk away and everyone can thrive without having to use a car. Their work aims to create healthier places and happier people.

We worked with the Sustrans team to develop a brand identity and campaign strategy to engage residents across the region as part of its future neighbourhood developments.

We identified, engaged and consulted a whole range of local people, stakeholders and partners and used this insight to create By Ours: a brand system that could be adapted for each location, building strong relationships with the community with an authentic, hyper-local feeling that would promote the benefits of cleaner, greener, safer neighbourhoods and ways they can get involved.

Check it out here.

Keep an eye out on our socials this week as we will be sharing tips on how to look after your mental health, as well as the work our clients are doing to spread the message and fight the stigma in their sectors.

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